Privacy Policy

General Terms & Conditions

The information available on this website is designed to provide general information only. The information may contain technical inaccuracies or typographical errors. Information may be changed or updated without notice. We may also make improvements and/or changes at any time without notice.

Privacy Policy

This Privacy Policy is issued by MADU Beecare SRL (“MADU” or “we” or “us”) and takes effect in accordance with the EU’s General Data Protection Regulation (GDPR) and other legal frameworks.

Our approach to the handling of your personal information is in line with the key principles set out by the EU’s General Data Protection Regulation (GDPR). These are that personal information must:

  • Be processed lawfully, fairly and in a transparent manner

  • Be obtained only for specified, explicit and legitimate purposes

  • Be adequate, relevant and limited to what is necessary in relation to the purpose for which they are processed

  • Be accurate and, where necessary, kept up to date

  • Be kept in a form which permits identification of individuals for no longer than is necessary for the purposes for which the personal information is processed

  • Be processed in a manner ensuring the appropriate security of the personal information using appropriate technical or organisational measures

These principles apply regardless of whether personal information is stored electronically, on paper or on other materials.

What type of information do we collect?

We collect information that directly or indirectly identifies you and is therefore considered ‘personal’ information or data. Personal information does not include data where your identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal information about you which we have grouped together as follows:

  • Identity Information includes your first name and surname

  • Contact Information includes your telephone number, residential address, and email address

  • Profile Information includes your username and password and purchases you have made from us

  • Usage Information includes information generated when you access our services

  • Financial Information includes bank account and payment card details

  • Transaction Information includes details about payments to and from you and other details of products and services you have purchased from us

  • Marketing and Communications Information includes your preferences in receiving marketing from us and your communication preferences

  • Technical Information related to the Internet protocol (IP) address used to connect your computer to the Internet


The MADU website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share information about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

How do we collect information?

When you conduct a transaction on our website, as part of the process, we collect personal information you give us such as your name, address and email address. Your personal information will be used for the specific reasons stated below only.

Why do we collect such personal information?

We collect such Non-personal and Personal Information for the following purposes:

  1. To provide and operate the Services;

  2. To provide our Users with ongoing customer assistance and technical support;

  3. To be able to contact our Visitors and Users with general or personalized service-related notices and promotional messages;

  4. To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we may use to provide and improve our services; 

  5. To comply with any applicable laws and regulations.

How do we store, use, share and disclose our site visitors' personal information?

Our company's website and store is hosted on the platform. provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through’s data storage, databases and the general applications. They store your data on secure servers behind a firewall. 

All direct payment gateways offered by and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

How do we communicate with your site visitors?

We may contact you to notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, or as otherwise necessary to contact you to enforce our User Agreement, applicable national laws, and any agreement we may have with you. For these purposes we may contact you via email and postal mail.

How do we use cookies and other tracking tools?

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly. For more information about the cookies we use, please see our cookie policy.

How can our site visitors withdraw their consent?

If you don’t want us to process your data anymore, please contact us at or send us mail to: 30, Avenue Fond du Diable, 1310 La Hulpe, Belgium.

Privacy policy updates

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. 

Which rights do customers and visitors have in regards to personal information?

Your rights are summarized as follows:

  • The right to be informed about the purpose for which your personal information is collected and processed.

  • The right to access the personal information that has been collected and confirmation that it is being processed. This enables you to receive a copy of the personal information we hold about you and to check that we are lawfully processing it.

  • The right to rectification of any personal information that is not accurate or complete. This enables you to have any incomplete or inaccurate information we hold about you corrected, though we may need to verify the accuracy of the new information you provide to us.

  • The right to erasure of personal information without undue delay. This enables you to ask us to delete or remove personal information where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal information where you have successfully exercised your right to object to processing (see below), where we may have processed your information unlawfully or where we are required to erase your personal information to comply with local law. Note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

  • The right to restrict processing of personal information in certain circumstances. This enables you to ask us to suspend the processing of your personal information in the following scenarios: (a) if you want us to establish the information’s accuracy; (b) where our use of the information is unlawful but you do not want us to erase it; (c) where you need us to hold the information even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your information but we need to verify whether we have overriding legitimate grounds to use it.

  • The right to data portability where a customer wishes to obtain and reuse personal information. We will provide to you, or a third party you have chosen, your personal information in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

  • The right to object to the processing of personal information where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal information for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your information which override your rights and freedoms.

If you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact us at or send us mail to: 30, Avenue Fond du Diable, 1310 La Hulpe, Belgium.

How may my data be used for marketing purposes?

We may use your Identity, Contact, Technical, Usage and Profile Information to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

You will receive marketing communications from us if you have requested information from us or purchased goods from us or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.

How will my data be used by Third-Party marketing?

We will get your active opt-in consent before we share your personal information with any company outside MADU Beecare for marketing purposes.

How can I opt out from marketing emails?

You can ask us to stop sending you marketing messages at any time by contacting us at any time. You can unsubscribe from our marketing communications by clicking on the Unsubscribe link included in the footer. Alternatively, you can email us at or send us mail to: 30, Avenue Fond du Diable, 1310 La Hulpe, Belgium.

Where you opt out of receiving these marketing messages, this will not apply to personal information provided to us as a result of a product/service purchase, warranty registration, product/service experience or other transactions.


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