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The founders of MADU

That’s why, when we came up with the idea of MADU, it was clear from the start, that this is a project we want to realise together.


Us? We are Annika, Nina and Karina.

MADU visual shape

Growing up in a large family with 15 cousins has always been the greatest gift to us. Vacations at Oma & Opa’s in Rocherath are part of our best childhood memories. Although we are a large group, we have always had a close connection to each other.

Meet the team


Hello, my name is Annika, and I am Karina’s sister and Nina’s cousin. I currently live in London, and work full-time as a freelance Software Project Manager. Since I turned 18, I have lived in multiple countries (Ireland, France, Singapore) and love travelling. I have been a big supporter of natural self-care products for a long time and I could not be more excited to be launching our own brand!


Hi, I’m Nina. I currently live in Munich and just finished my studies in communication management. When my cousin Annika first told me about the idea of founding our own sustainable cosmetic brand that helps support bees, I did not hesitate once. I am super excited for this journey ahead of us.

Hi, my name is Karina. I am a student in psychology and I have always been fascinated by bees. I am so excited to be working together with my sister and my cousin, and I can't wait to see where this adventure takes us!

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