Bees are the centre of our brand. One of the main missions of MADU is to create awareness for our hard-working little friends, who are incredibly important for our ecosystem and who are facing many challenges today.
Although each of us can contribute to the future of bees, we believe in the collective power of individuals. This is why we have decided to donate 1€ per bottle to a Belgian bee supporting non-profit organisation that can help us make a difference on a bigger scale.
Apis Bruoc Sella aims to increase awareness about the importance of nature in cities in order to support bees and other pollinators. The non-profit organisation runs many educational events, promotes sustainable urban agriculture and implements local projects to make our cities greener.
By donating 1€ per bottle to a bee conservation project, everybody becomes a bee supporter when buying our hair oil!
Every quarter, we will make a donation to the organisation that amounts to the quantity of hair oil bottles sold in the past 3 months.